EARTHLINK Join the Evolution Campaign

Over the past several years Earthlink has gone from being one of the biggest names in dial up, to one of biggest, most trusted names in enterprise IT. VWA was tasked with repositioning the brand in the eyes of IT decision makers in this integrated campaign effort that invited our target to “Join the brand’s evolution.” VWA developed the brand position and utilized CRM , digital, and social media to grab the attention of prospects for the revamped Earthlink.