Since 1958, Estes Rockets have been a part of entertaining and educating America’s children in the safe and fun ways to enjoy rocketry.  In April of 2018, Estes was purchased as a family-run business with the goal of promoting rocketry to the next generation of America’s youth.  The brand had been neglected for many years and needed a brand overhaul to compete in today’s competitive toy and hobby marketplace.  VWA was hired based on a solid reputation of reviving once iconic brands.  The charge included developing a brand architecture and strategy, updating the graphic standards while remaining true to the 60+ years of heritage, and developing a social and digital advertising strategy to support retail and grow the expanding e-commerce business. 

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