Estes had a lot of equity in the classic space age Estes logo and support identity.  With over 60 years of history, it was clear that they needed to update their brand standards and go to market with a unified look that would translate across all media going forward.  They asked VWA to “tweak” their identity and to put together a graphic standards document that could carry the brand forward into the next decade. VWA established the brand architecture, tag line, logo variations, fonts, colors and photography style for all mediums.

BRAND STYLE GUIDE