Holiday season is big for the toy and hobby categories and Estes counts on a big holiday to make their numbers and grow the business.  They came to VWA with a challenge of making the Holiday season sales about more than black Friday and discount prices.  VWA worked with Estes to develop a campaign the featured countdown sales on different product packs that would engage enthusiasts.  The countdown kept people involved with the brand through the season, increasing sales and building additional sales after the initial purchase.

HOLIDAY CAMPAIGN

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CYBER MONDAY

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