VWA believes that media should be part of the total marketing strategy of a brand. That’s why we have media in-house. With control over the media only then can we address the full needs of our clients marketing programs. Our expertise is the ability to place media for challenger brands that need to get the most impact out of their media dollars. Just buying “tonnage” for the sake of reach does not make sense when you are competing against larger brands with bigger budgets. VWA strives to build an audience for brands by reaching the right consumer at the right time with the right message. Our media services include:
Television/Video
Television/video is everywhere and it continues to be the great disrupter. Sight and sound together provide an immersive experience that allows a brand to tell their story in a unique way. At VWA we buy spot and national television including OTT targeted media. In addition, we buy pre roll and social media in a way that ensures the spot is delivered in the format that is appropriate for each medium.
We invest in our media by subscribing to the latest in planning and buying systems including Kantar, SQAD, Nielsen, Strata and others.
Digital
The availability to target prospects and customers through digital media is exceptional. However; the challenge to deliver meaningful ads in the right environment can be daunting. At VWA, we have created a digital media platform that uses primary and secondary data to drive results for our clients. Our digital media focuses on search (SEM), display, pre-roll, influencer, content marketing, and email marketing.
Radio
Radio has taken all kinds of forms and continues to be a major factor in the brand growth process. We consider reach and frequency along with data driven prospect targeting to make the best buys for our clients. Radio has morphed from terrestrial radio or broadcast to digital platforms such as Spotify and Pandera and the podcast format that has become a favorite for our clients. At VWA we plan and buy radio nationally, spot market, and digitally targeted formats.
Out of Home
Once considered a reminder medium outdoor or out-of-home has become a mainstay as other media has become diluted. Out-of-home is a great way to get market coverage or bring attention to specific retail locations. Like other mediums, out-of-home has expanded from billboards to other offerings such as bus shelters, gas pumps, and transit. These can provide a targeted or broad market exposure for your brand.
Sponsorships
VWA has negotiated for our clients in the sponsorship world for over 30 years. We have worked in NASCAR, NCAA Football, SEC college sports, NFL, MLB and Music Tours. We strive to get more than impressions for our clients. Our activations and ROI on sponsorships is proven.
Social
Social media success starts with a strong strategy. That’s what separates VWA from the field. No other agency has the experience and discipline to structure strategy as well. We use our proprietary FUEL process to analyze, position, and develop a social media strategy. We develop unique personas for each social media platform to ensure that your brand speaks in a relevant manner to the audience.
